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DATA MARKETING SCENARIOS AND STRATEGIES
EMAIL MARKETING
Email is a highly efficient marketing medium today. Email Marketing helps companies maintain existing customers, establish relationships with new customers, announce promotional offers and launch new online sales. We can assist you in delivering highly relevant email communications to permissions based email databases. Again, we aim for accuracy in order to achieve high deliverability rates. These databases are comprised of individuals who have opted to receive emails on their areas of interest. A well executed, targeted email campaign to interested subscribers via the medium of their choice will result in a solid promotional campaign, especially when used in conjunction with offline marketing.
DATA ANALYTICS
Without its customers, a company will go out of business in no time. Otherwise put, the customers are the lifeblood of any company. We help to keep this lifeblood flowing by identifying the demographic and psychographic make-up of your particular customer base and building regression analysis which you can integrate into your marketing strategies. An example would be, planning marketing initiatives to the appropriate customer base during a particular life event.
Household Analysis: If you market to consumers, we highly recommend our Household Analysis product. Simply put, we use historical financial behavior of consumers with similar household demographics and lifestyles to project possible buying behavior of existing consumers who possess similar characteristics.
Business Profile Analysis: If you are a B2B company, marketing primarily or exclusively to other businesses, we recommend our Business Profile Analysis. This product uses SIC codes, sales volume, employee size, and other detailed information, to target companies according to what products and/or services they need, and when they will need them.
Database Analysis: Custom database analysis is an extremely popular service we provide, which enables you to maximize your profit potential by gaining insights into your customers' behavior and buying trends. Once you can get inside the mind of your customers and see how they tick, you will be able to increase your sales and your client base, thereby increasing your profits.
Copyright Touchpoint Data Solutions, Inc.
887 W. Marietta St. NW Ste M101
Atlanta, GA 30318-5285